15
Choice of normalisation constraint
¥In the kth PC ak, the vector of coefficients or loadings, is chosen so that the variance of aTkx is maximised, subject to a normalisation constraint aTkak = 1, and subject to successive PCs being uncorrelated
¥The results presented may have aTkak = 1, but alternatives are aTkak = λk or aTkak = 1/ λk, where λk is the eigenvalue (variance) associated with the kth PC
¥In interpreting what a PC represents in terms of the original variables, the normalisation is unimportant the maps look exactly the same. It is the relative values of the akj within ak that are important.
¥However, there are differences in interpretation of  individual loadings which need not concern us here
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